If you are in the process of planning to launch a small business, you have come to the right place, as we highlight important aspects of online marketing and how they can benefit a small business that serves the local community. Small businesses that service their local community have different online marketing needs to a multinational operation and this must be taken into account when planning for digital marketing.
Localised Search Engine Optimisation
Known as SEO, this is the art of boosting a website’s rankings within specific Google searches, and by using geographical tags, you can focus on a specific region, bringing you more leads. Irish businesses engage the services of https://kingkong.co/ie/, the top performer that consistently delivers results time after time.
Keyword Research
If you are planning SEO, you need to identify the top search terms that consumers use when search for products or services. You might think a particular term is popular, yet you need to research to be sure; an SEO agency would probably integrate all of the top 5 search terms into the web content. When a user types these search terms in the Google search window and clicks on ‘search’, your site should be prominent.
Social Media
Social media marketing is a very effective way to get your brand known within the local community; the best social media platform is Facebook, which offers the small business owner a whole host of powerful marketing tools. Start by creating a business page, then spend some time looking at the many options and tools that are available. Treat your Facebook page as you would your business website, adding content and making the page more engaging to users. For a few Euros, you can boost a Facebook post to reach thousands of local accounts, with the post appearing on their feed.
Variables
When boosting a post, you can select from an extensive menu that includes:
- Gender
- Age
- Nationality
- Language
- Occupation
- Geographical location
This allows you to focus on users that are more likely to be in need of your services and if you want to maximise the potential social media offers, contact a top Irish digital marketing agency. They manage social media accounts for a living and are therefore very good at what they do.