Search Engine Optimisation in today’s world is a vital part of owning any type of e-commerce business. Irrespective of what you sell, SEO must be a key component of your marketing strategy. As far as the apparel industry is concerned, with rapid advancements in technology, reaching the right audience has become consequential.
More and more brands are coming up with a view to tap the market through various online platforms. To aid fashion e-commerce businesses with that, SEO services for e-commerce have emerged and taken a commanding position aimed at providing the user with a seamless shopping experience and ensuring that your fashion brand retains its standing in the fierce market conditions.
In this blog, we will talk about the fashion e-commerce industry, and how to navigate the same.
Build a user-friendly, uncomplicated website.
As far as utilising e-commerce SEO services for fashion brands is concerned, it is of the utmost importance that you build a website that is user-friendly, effortless, and easy to navigate. If you want the user to purchase your product, they should be able to locate everything they need in a straightforward manner. The overall user experience of your website nudges them to spend more time on your website and perhaps, take the desired action.
This can directly positively impact the credibility of your website and result in a better ranking of your brand in the result pages of the search engine. A few things to keep in mind when we talk about a user-friendly website are:
Faster loading times:
Google is known to prioritise websites that load faster with no buffering. You can check the loading speed of your website on Google PageSpeed Insights and work on the same to optimise it better for faster results to the audience. An agency providing SEO services for e-commerce taps and optimises this concern to help improve the digital standing of your website.
Easy exploration:
The basic idea is that the user should not find navigating through your website tedious. Everything they are looking for should be readily available before their eyes, or they should be able to easily and straightforwardly explore your website without any confusion or complications. This can ensure that more users will peruse your website for longer if the interface is easier.
Mobile-friendliness:
It is important that your fashion e-commerce website has been optimised to be adaptable to screens of all sizes. Search engines like Google give precedence to websites that are mobile-friendly.
Clear call to action:
It is a good practice to strategically locate buttons that promote purchases at regular intervals on your website – a call to action is an important final nudge the user might need to finally purchase your product. Such directions can prove to be useful in guiding your audience towards taking the action you want.
Legibility:
An important part of e-commerce SEO services is the readability and decipherability of the content on your website. It includes factors such as the structure of your website, the fonts you have used, the flow of the content, and more. It is important to provide the user with clarity, which can lead to them going from a mere visitor to a paying customer.
Use the right keywords
Effective keyword research is an instrumental part of SEO for all types of businesses, let alone e-commerce fashion brands. However, just research is not going to cut it – it is also important to incorporate those keywords in the content of your website. The one thing you should be mindful of is that these keywords need to be relevant to your fashion brand – understand what the users are searching for and optimise accordingly.
Use a mix of keywords that target broader terms as well as long-tail keywords which are generally more product-specific. Also, it is a good SEO practice to incorporate these keywords in the meta description and title tag for better results. Utilising SEO services for e-commerce can help you target the right keywords to tap the audience who has the potential to become a customer.
Final thoughts
To sum it up, e-commerce is a competitive market in itself, and when you add the niche of fashion and lifestyle to it, it makes it imperative to employ e-commerce SEO services to outshine the competition. You have to make a number of efforts for it – ensure the use of the right keywords and build a user-friendly website that has a fast loading time & a clear call to action, and is easy to navigate & mobile-optimised. Ensuring all this can impact your website’s performance positively and generate a good stream of revenue for your e-commerce fashion brand.
This article is written by Iliana Dsouza. Iliana is an experienced digital marketing strategist at Nethority, specializing in eCommerce SEO services. Passionate about helping businesses thrive online, she shares her insights on the latest trends in SEO and eCommerce marketing. When she’s not crafting SEO strategies, Iliana enjoys exploring new tech innovations and spending time at the beach.