Instagram has started to hide the number of “likes” on photos on some accounts even in the US. A lot of celebrities, social media influencers, and other Instagram users are worried that they will lose their Instagram followers. While the main aim of Instagram is to reduce stress among its users, a lot of users are opting to buy Instagram followers and Instagram auto likes.
Why “Like Count Ban” Is Being Imposed?
Instagram planned to impose this ban after the popularity of Instagram stories that are visible for viewing for 24 hours only. The views can only be seen by the person who owns the account and no one else. Instagram believes that having a visible number of likes for everyone affects the sense of worth among its account holders. Those users who receive fewer likes on their photos may suffer from mental health issues. This practice is being adapted to discourage the notion of being popular associated with how many likes you get on your Instagram post.
Will Users Be Able to See the Likes on Their Posts?
Instagram account holders will be able to see the likes on their posts. However, the followers will not able to see it. This trial has already been conducted in Canada with Brazil, Japan, and other countries following suit. This ban will also lead to the followers being unable to see the complete information on the accounts of the users they are following. It will be also an issue for those users who buy Instagram followers for their accounts to increase their visibility.
How Will This Ban Effect Business, Brands, and Social Media Influencers?
Businesses, brands, and social media influencers make up a huge part of Instagram, and most of the time they work together to promote themselves. A lot of influencers have established themselves as brands on Instagram after learning how to monetize the engagement. However, with the new ban, influencers may have to approach businesses and brands themselves for work and increase the number of Instagram auto likes.
Everything aside, no business or influencer’s success is determined by the number of likes they receive. There are so many tools for legally increasing your social media presence, that businesses who are working hard will be able to achieve that.
The ”Like Count Ban” Will End the Fake Influencer Culture
Instagram has become a hub for influencers. However, not all of them have an organic following and they depend on fake Instagram auto likes. In the past Instagram has also taken notice of these fake likes and has discouraged the influencers to buy Instagram followers. This practice has also affected such influencers and their accounts. A lot of influencers have been able to achieve overnight fame because of Instagram auto followers.
The “like count ban” will permanently end the fake influencer culture. It will promote the number of organic followers and legit influencers.
According to Instagram, this decision has been taken to shift the focus on the content being produced instead of on the number of likes it receives.
The Instagram “Like Ban” Will Effect Emerging Artists
Whether it is an artist, a musician or someone associated with arts and crafts, the ban on likes will harm all emerging artists. A lot of artists have seen huge boosts in their businesses based on their Instagram likes. Artists like DeLuce have been able to sell their art pieces because of having a huge fan following based on the likes on their various posts. Every artist needs recognition, and in the world of Instagram, the number of likes is associated with recognizing talent.
A lot of artists and celebrities have been able to reach a huge fan following due to Instagram likes. These are all organic accounts that do not buy Instagram followers. These likes help the businesses and artists in getting the validity of their work. They also help increase sales, thus improving their business prospects.
Social Media Marketing Will Remain Unaffected From The Ban
A lot of businesses and organizations use Instagram for social media marketing only. The “Like count ban” will not affect them at all. They do not buy Instagram followers, and neither do they rely generally on likes. Any company doing SMM through Instagram will be able to see all the analytics of the company. The only thing they may not be able to analyze will be the fact of how their competitors are doing. However, there are other ways of determining your brand’s performance apart from counting how many likes a brand or a business is getting, although it is the quickest way possible.
The Ban Will Reduce “Pressure” Upon Brands and Influencers
Instagram wants to reduce the sense of competition that is prevalent on the platform. This is why it wants to ban the like count. Lately Instagram and its parent company, Facebook, have been under the receiving end of backlash from many people and experts who believe that these platforms are responsible for various mental health issues.
The Final Word
While many brands, businesses, and influencers are worried about the Instagram likes ban reducing their reach, there is no reason to worry about it unnecessarily. A lot of influencers have taken the removal of likes as a challenge and are excited about it. They believe that this will stop the fake influencers from thriving on Instagram and will help those having organic followers thrive more on Instagram. It will help the content creators to further step up their games and have a more organic and real following.
Social media platforms and creators are always bringing some changes to their world. This ban on viewing the total number of likes is another one of the changes which they want to bring for a good cause. There are also many features and tools of Instagram that will help the content creators, influencers, and brands to be even more successful on Instagram without falling into the pressure of seeing how many likes their competitors are getting compared to them
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