SEO is a fundamental part of digital marketing because search drives traffic to brands. However, a bad strategy or over-optimization can hurt your site rankings and even lead to penalties from Google. Several things can cause your website to lose its rankings. While many of these issues are easily fixed, others can severely impact your SEO efforts and therefore require a well-designed SEO ranking report software.
Having a strong understanding of how to push down negative search results on Google can help you to find solutions and prevent SEO related errors in the future. Check for manual penalties, often found in your Google Search Console account. They can be a huge indicator of a problem and give you plenty of data to pinpoint where the issue is coming from. Whether it’s due to Google algorithm changes or wrong link-building tactics, you need to know what’s causing the problem so you can fix it.
Read along to learn how bad SEO can hurt your site rankings:
Broken Links
Broken links are one of the SEO errors that can hurt your website rankings. They can be frustrating for users and Google crawlers who crawl your website to find out which pages are most relevant to the search queries they use to rank your site. A broken link can lead to a 404 error message, which will frustrate your visitors. It can also make them give up on your website and move on to another website that provides what they want.
Badly formed or broken links can lead to the demotion of your website in search engine results. Google and other search engines use these as a signal that your site is not being updated or maintained, which can harm your overall ranking. It’s important to check this on a regular basis, and if you notice any problems, get them resolved immediately.
Poor Site Architecture
Your site architecture is how you arrange your content on your website to make it easy for people to find what they’re looking for. It also helps search engines understand your site and gives them clues on how to rank your pages. Bad site architecture results from negative SEO services and is one of the most common things that can hurt your website rankings. It can confuse your visitors, make it hard for them to find what they’re looking for, and devalue your site (which is bad for SEO).
It’s a good idea to start with a basic structure that makes it easy for users and search engines to navigate. This can include category pages and breadcrumbs. Moreover, having an easy-to-navigate, mobile-friendly website that loads fast is key to user retention and search engine rankings. If you are worried about poor site architecture on your website, reach out to a leading SEO agency now!
Slow Loading Speed
Web pages need to load as quickly as possible for users to be able to view them. This is an important factor for Google SEO and your website rankings. A slow-loading page can lead to high bounce rates and reduced customer engagement. In addition, a slow website can also negatively affect your organic traffic and even Google Ads. These negative factors can hurt your business and your ROI—ensuring that your content, images, and video load quickly for better site speed is vital.
Slow loading speed is a common SEO problem. Having your website load slowly can cause users to leave, negatively impacting your search engine rankings. In recent years, Google has ramped up the importance of speed, and now it is one of the major ranking factors used to determine your search engine results.
Poor User Experience
A bad user experience leads to a lower website SEO ranking, especially regarding a site’s conversion rates. It can reduce online revenue and impact your average order value (AOV).
A good user experience is associated with a 200% to 400% increase in conversions. That’s a big deal for online marketers. When users bounce from your site, search engines see this as a sign that something is wrong and will rank the site lower in search results.
Poor UX can also lead to a higher bounce rate or pogo-sticking, which is bad for SEO. One way to solve this problem is by focusing on user experience and avoiding negative SEO services. Employ only proven SEO strategies to help you attract new customers, retain existing ones, and improve your site’s search engine optimization.
Duplicate Content
Duplicate content occurs when two or more versions of a web page contain significant portions of identical or very similar content. This can happen either on your site or across domains. In the search engine world, having large amounts of duplicate content or low quality content can hurt your website’s rankings. There are many ways to avoid duplicate content, including technical fixes that minimize the impact.
One of the most common duplicate content problems is when a scraper copies and publishes your content on their website. These copycats can be especially frustrating when their site has a higher domain authority than yours. To avoid this and other SEO errors on your business website, it’s recommended to contact a leading SEO service provider for their digital marketing & SEO services.
How to Push Down Negative Search Results on Google?
If you’re an online business owner or an individual with a reputation, you know how important it is to maintain your online presence. Your online reputation can impact your customers and employment opportunities if negatively impacted. Moreover, avoiding unprofessional or negative SEO services is important, as they will only damage your online presence. Fortunately, many white label tools are available to help you monitor and curate your online presence.
While hiring a digital marketing agency or getting a well-defined white label software for your business is highly advisable, below discussed are three essential things to keep in mind while dealing with negative search results:
Bury Negative Search Results Through SEO
To bury negative search results on Google, creating new, positive content that focuses on the specific keyword(s) your company is targeting is important. This can be done through search engine optimization (SEO) and online reputation management techniques.
Use Social Media Platforms
When people search your name, you’ll want to create profiles on top social platforms like Facebook, Twitter, Linkedin, and YouTube. This will help your brand stand out and rank higher on the first page of search results.
Convince Webmasters to Remove Untrue or Outdated News Articles
Often, you can convince news portals, online platforms, and publications to remove damaging or outdated articles that could damage your reputation. By contacting these webmasters and asking them to remove the negative articles, you can push down those negative listings on Google.
Build an Organic Reputation Day After Day
A negative review is a common SEO problem. However, keeping up with reviews and feedback online is also important, especially on social media. By curating these reviews and engaging with communities, you can build a network of relevant and positive content that will rise higher in search results.
Key Takeaway
Many things can negatively impact a website’s search engine ranking. Some of them are obvious, while others are less apparent. From duplicate content to low website page speed and poor user experience, they affect your site ranking. If you are dealing with a low website SEO ranking, contact one of the leading SEO agencies.
Author Bio
Ashley Hanson works as a Digital Marketer with Agency Easy, a white label company offering a completely White-Labeled Digital Marketing Dashboard built to make Agency Life Easy. She works passionately to find innovative white label solutions for digital marketing pain points and loves to share her expertise with anyone who needs it.