Instagram has introduced business accounts in the year 2016. Since then, it is the priority of this visual platform to help the fashion brands along with the other kinds of brands as well as their followers in amazing ways other than getting only followers and likes. It has been observed that even with the perfect marketing strategies, certain fashion brands find it extremely difficult to gain traffic on their business website. This is why you need to have knowledge about crucial and significant ways that will help in earning clicks for your brand.
Given below is a list of the tips that you can follow in order to gain traffic to your fashion site with the help of your Instagram business account.
Adding a link within your bio
By now, it is obvious that you are already aware of the fact that your Instagram bio is the ideal place where you can describe your business as well as the kinds of services and products that your customers can get their hands on. This place is basically the first thing that your potential followers are going to view when they visit your profile. You need to ensure that you are adding the link of your website within your bio because this is the only place where you can do so. By going through your entire Instagram profile, your customers can decide whether your fashion site should be visited or not. If they are interested in what you are offering, they will click on the link present in your bio. This is going to be extremely helpful in ensuring that you get more website traffic.
Running Instagram advertisement campaign
Advertisements are definitely the best ways of luring people to purchase a product. This is a traditional method that is still being used by most of the brands; however, the method of advertising has become different. You can run advertising campaigns on Instagram. You need to know that your followers can click on your Instagram advertisements, which is not possible in case of the organic posts. Users can directly visit the webpage that you have chosen. Ensure that you are adding a call to action, as it will help in increasing the click-through rate.
Tagging your products
Instagram has started rolling out an amazing feature, which is allowing the brands to tag their products within the organic Instagram posts. When an Instagrammer is going to click on the product, he will come across a short description of the product. He will also be able to click on the website in order to gain more details about the product or if he is interested in making a purchase.
“Swipe Up” in your Instagram Stories
It is true that organic posts are not clickable but you can link organic stories if your account is verified. Most of the brands start becoming eligible to get verified without even having numerous followers. Adding links to your stories is definitely an ideal way of attracting your followers to go to your fashion site.
Conclusion
Knowing how to gain traffic on your fashion site can be extremely challenging. Ensure that you are going through all the tips that have been mentioned above so that the entire process becomes easier for you. You can buy real Instagram likes in order to make your account trustworthy.