Bespoke keyrings are still used to promote brands even though marketing is quickly shifting to digital options. These are small accessories made of a ring and a branded tag used to hold keys together. The main reason why they are still relevant is because people still use keys daily, from students to corporate executives.
A business can take advantage of this to promote its brand even though the strategy is faced with some challenges. If you consider this, then you should anticipate the challenges and plan how to navigate through them.
With that in mind, let us go through the most common challenges to overcome when using bespoke keyrings to promote a brand.
Design Challenges
Bespoke keyrings are highly customized to meet the needs of the targeted audience. This means that their design is influenced by the business color, logo design, and intended branding message. If you are not certain of what you want, you may end up with the wrong product for your audience, and this will result in poor outcomes. So, plan well to come up with simple but effective bespoke keyrings to promote your brand.
Cost Challenge
Every marketing strategy comes at a cost. Even though the use of bespoke keyrings is a low-cost brand promotion strategy, it is best to set aside a budget for that. You need these keyrings in bulk to give them to as many people as possible who will market your brand. Failure to have enough finances for the project will lead to inconsistencies in distribution, and hence, poor results. You can strike a deal with a reliable bespoke keyrings seller to extend a discount and ensure that you never miss your order.
Perceived Value
Branded items are most effective when they have a high perceived value. If the bespoke keyrings lose their perceived value, they may fail to be effective. When designing the bespoke keyrings, it is important to pay attention to details, choose high-quality material, and ensure that they are functional. With this, you can rest assured that the enhanced perceived value will compel the people to use your keyring. This will in return promote your brand effectively.
Changing Trends
The marketing world is rapidly evolving, and what was a trend a few years ago has become redundant. This is why you should come up with other bespoke keyrings to replace what you already distributed in the past. When designing bespoke keyrings, ensure that you consider trendy designs used by your competitors that are preferred by your targeted audience.
Distribution Logistics
Another challenge you are likely to face when using bespoke keyrings to promote your brand is distribution logistics. These keyrings should be given to as many people as possible. However, doing so to the wrong people can lead to ineffectiveness and waste of resources. Therefore, you need proper planning for distribution, for instance, giving them to your customers or at conferences and events.
Conclusion
When using bespoke keyrings to promote a brand, you should pay a lot of attention to the design, cost, and distribution logistics, among other challenges. A good plan will lead to amazing results, especially brand reputation. Now that you know some of the challenges to watch out for, it is time to start planning for this strategy.