Promotions are essential for any business, especially when they’re looking to increase their profits and brand awareness in the long term. An effective promotional strategy that will increase your brand’s visibility in a good way is through promotional items.
A versatile and all-season promotion item that you can look into is printed water bottles. Everyone uses water bottles, making it a great promotional item. However, if you’re not sure what type of water bottle you should be giving out, here are some suggestions along with tips when it comes to choosing the right one.
Your Budget
Before you get started on choosing the perfect water bottle for your promotional campaign, you have to know your budget. You can easily overspend if you begin this process without having a budget in mind.
When setting your budget, you have to determine what quality water bottles you’re considering giving away, whether they will be single-use or multiple-use bottles. You should also think about how many bottles you are planning on getting. It is better to place bulk orders at once to get lower prices, and since water bottles are versatile, you can use them in multiple promotional campaigns.
Types of Water Bottles
There are several types of water bottles that you can look into when you’re looking for the perfect promotional item. Some types of bottles are:
- Single-use Bottles: Your typical bottled water, but now with an upgrade. The customisation that you can find available for single-use bottles is relatively limited, with the branding displayed on the label or the bottle’s cap.
- Sipper Bottles: The Australian climate requires everyone to stay well hydrated, and sipper bottles are perfect for achieving this. People can use them when they’re travelling or at home.
- Insulated Bottles: These bottles are perfect when you’re looking to keep liquids at stable temperatures. Hot beverages will remain warm, and the same for cold liquid.
- Collapsible Bottles: These bottles can be compacted down to save space when there is no liquid in them. It is ideal for travelling.
- Eco-friendly Bottles: When you’re looking to promote your brand sustainably, these eco-friendly bottles can be ideal.
- Shaker-style Bottles: Ideal for taking to the gym or to mix liquids in.
Material and Size Options
Depending on the planned budget and requirements, you can find printed water bottles in various materials, including:
- Plastic
- Metal
- Glass
If you want your bottles to feel high-quality and luxurious, your best option is to go for a glass bottle. However, glass bottles are not necessarily the most durable, but you can quickly provide a protective casing with the bottle to prevent that. Metal bottles are optimal to maintain the temperature of the liquid and for branding purposes. Consider going for plastic when you’re on a set budget and want high-quantity.
Customisation
The level of customisation available to you is crucial since these bottles are meant to represent your brand. However, spot printing can be more up your alley if you’re searching for a more minimalist design. You can opt for a completely digital colour wrap that includes your branding all over the bottle.
There is no room for missteps when you’re looking to represent your brand the right way. Consider contacting the customer support team from the place you’re planning to order your bottles from to ask more about the customisations they can offer.