Although starting up is difficult in any industry, when it comes to food, there is always a place for new talent to arise. We all have to eat, and we all have different needs and desires when it comes to the food we’re choosing.
This makes it easier for the players in the food industry to segment the market into various niches, focus on one of them, and provide their customers with a delicious offer and seamless service.
If you’re considering starting a food business in 2020, here are a few reasons why such a decision will open your door to success.
Diverse needs
As we are increasingly becoming aware of the ways our nutrition influences our health, we are looking for food options that can help us become healthier or at least support our efforts to be fit.
Some of us believe that veganism is the key to both our health needs and our ethical standards. Veganism is on the verge of becoming mainstream in the non-vegan world – according to The Guardian, in just a decade, Britain’s vegan population increased from 150,000 to 542,000. For others, it’s important to go organic or keep their diet gluten or sugar-free.
Many food industry startups are leveraging this fact and answering their customers’ diverse but very specific nutrition needs. From an entrepreneurial perspective, these “picky” customers are great for your brand promotion. As they are so strict about what they eat, they value transparency and honesty, and if they’re satisfied, they will be the ideal brand ambassadors in their like-minded private circles.
Personalized food plans
The number of customers who want their food menus even more personalized is on the rise, too.
As a result, meal-preparation companies emerge. These companies help their consumers set up a menu based on their individual nutrition needs, and deliver pre-made meals to their front doors, helping them improve their lifestyle in a handy manner.
You don’t have to own a restaurant to be in the food business, you can run it even from your home. Paleo, Keto, Optimal Cleanse – you can specialize in one or more diets and make it easier for your customers to achieve their health and fitness goals.
Great technology advancements
With the great advancements that technology brings into the food industry and enough skills to manage your own business, you can be certain that you will be able to meet the ever-growing expectations of your customers.
One such expectation is food delivery. As a restaurant owner, you will soon be able to forget all about traditional delivery, where your driver is the one delivering the order. Customers can now compare meals and make orders using online platforms and applications, while the new-delivery players provide logistics for the restaurants.
At the same time, technology has made it possible to offer your in-restaurant customers the best service. The efficient mobile POS system allows your staff to reduce the wait time in your restaurant by taking tableside orders and receiving payments in the most convenient manner.
Food nostalgia
Consumers today crave food which reminds them of the good old days and their childhood, as it brings them closer to home, joy, and comfort. Still, in their overscheduled lives, they can hardly find time to try out their granny’s favorite homemade recipe.
The demand for authentic traditional food is on the rise, and with different ethnical backgrounds, there is a ready-made customer base no matter which traditional menu you choose.
Food on the go
A food truck is another popular trend you can jump right into if you’re interested in entering the food industry for the first time. It requires no great investments and the plus is that you’re not bound to a location, in case a competitor opens a restaurant next door. You can easily get a permit and try out different locations until you’ve found the place where your business thrives. As your business will be mobile, you can easily take part in different festivals and events and introduce your dishes to your potential customers.
In addition, you don’t need to hire many employees to run the business, just a small but seasoned team. Your operational monthly costs will be low too, as you only need to cover the expenses of food, supplies and gas.
Before starting a food business, consider the options you can fund and find a profitable niche with the right target customers.